The Guardian - Femvertising

http://www.theguardian.com/lifeandstyle/2015/oct/12/femvertising-branded-feminism

This is an article by The Guardian discussing the effects the media has on women, and how feminism is growing throughout the industry. The writer - Nosheen Iqbal - talks about how the way that the media and advertising companies has changed the way it sells products and talks about women. It now "selling us its disgust with sexism" and teaching women, and young girls to be strong and are trying to empower women, rather than putting them down.

As the article continues Iqbal discusses two videos made by Always, in which women and younger girls are asked to do some tasks 'like a girl'. The video shows how when told to do things 'like a girl' even the women do tasks pathetically and showing as if they're not really trying. This shows the viewer the impact the media has had on many generations of women. Always then released a second video named 'Always - #likeagirl Unstoppable' showing the viewer what women really do when they're asked to do the same tasks - therefore destroying the stereotype and showing that women are strong and brave, not pathetic.

The article concludes by mentioning how feminism is growing and becoming a large part of the media. For example, the UN have marked the International Day of the Girl which was largely promoted by Michelle Obama, and the #HeForShe campaign, fronted by Emma Watson. Overall, Nosheen Iqbal highlights how we are now beginning to see the drive to empower women, and in the not so distant future, women will finally become equal to men in the media.